We were born because mental health needed a different way of being told.
We are M00N, the advertising agency born inside Mindy to bring mental health closer to people. We learned to understand complex clinical subjects and turn them into ideas that feel close, able to talk about what happens to us with creativity, honesty and care.
Being our own agency has involved us in everything: the Mindy campaigns that have travelled across Chile, digital marketing, software development and analytics. Working alongside health professionals and being part of a real service has taught us to connect what we communicate with what people need.
Today we put that experience at the service of brands and organisations that share our vision. We bring what we have learned building Mindy: understanding before proposing, daring to offer a different view, and committing to what comes after a good idea.
Flor de Lis for your mental health
For the launch of **Flor de Lis**, Denise Rosenthal wanted her song to do more than play: she wanted every listen to turn into real help for someone going through a hard time. Together we created a campaign in which, **for every 2,000 streams on Spotify, Mindy donated 4 psychotherapy sessions** to a person who needed them.
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Our work:
Strategy - UX/UI - Website - App dev - Analytics >A message to your 2028 self
For World Suicide Prevention Day, Mindy wanted to talk about the subject without slogans or statistics: it wanted each person to do something for themselves. Together we created Mucho por Vivir ("So Much to Live For"), a campaign that invites you to record a video of up to three minutes for the person you will be two years from now. The message is sealed, and in 2028, on the same day, it comes back to whoever recorded it.
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Our work:
See the project >Tell us where your brand or organisation is today and what it needs. We will write back to you.
