Who we are
Three friends, one startup and an ideas agency on the moon
We are three friends who met working in advertising agencies: Felipe Medina, Alexander Rengifo and Matías Ibaceta. Years of campaigns for others left us with one certainty: ideas move things when someone is willing to bet on them.
In 2019, in the middle of Chile's social uprising, we saw how invisible mental health was and decided to do something about it. That is how Mindy was born: with money from our own pockets, no investors, and profitable from day one. Corfo and Start-Up Chile came later.
Today Mindy adds up to more than 300,000 sessions, 70,000 patients and a network of 200 psychologists across Chile, working with both the public and private health systems. We built it the way we knew how: with an empathetic brand that dares to talk about the subject and to fight the stigma, and with a service we look after every day.
M00N is that same team, with its creativity now at the service of others. Disruptive ideas for companies that act with social responsibility and a strong technological base: value for the client and impact on society, with consumer psychology as a tool and the press as an amplifier. From Sweden and Chile, and every now and then from the moon.
“We don't try to sell something people don't need.”
Matías Ibaceta, in Emol
Based on Emol's interview with Matías Ibaceta (April 2025). Read the interview >
The crew
Felipe Medina
Partner · CEO at Mindy
Alexander Rengifo
Partner · CPO at Mindy
Matías Ibaceta
Partner · CCO at Mindy